Whatever happened to the Metaverse? Last year, it was being hailed as “the next big thing.” Now, it’s a technology flash in the pan, replaced by A.I., “the next bigger thing.” Today’s post looks at the mad scramble over technology we don’t understand but move forward on anyway. Is there a price to be paid. And if so, what is it?
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
The Curse Of The Long Tail
Sharp observers of the music industry are concerned about a continued lack of hits. But the same thing is happening on the TV side, especially among video streamers like Netflix, Hulu, and Disney+. The media landscape has changed, making it more difficult for new artists to crack through. And now with AI, new music can be made on a laptop by virtually anyone. What impact will this have on the music industry, and by extension, radio? Dig in.
Read MoreThat 70 Show
In a tight economy, brand managers and marketers have to be agile. ” where the fish are” is challenging when many competitors chase the same target audience. That’s why a new product launch and “wink-wink” ad campaign is worth a look. It’s targeting forgotten consumers many ignore – at their own peril.
Read MoreIt’s Your Funeral – We’ve Got Your Perfect Playlist
We’ve become accustomed to building playlists to suit our every mood and occasion: working out, celebrating milestones, and even at our funerals. And it turns out, there are definitive lists of the most popular songs that accompany burials – by genre – thanks to a funeral co-op in the UK. You may be surprised by the most popular songs to symbolize a life well-lived. And as you ascend that “Stairway to Heaven,” which song would YOU choose?
Read MoreThe Fallacy Of Radio Station P1s
Radio programmers are always in search of P1s, listeners who spend more time with their stations than any others. But a new research study suggests that loyalty may have little to do with time-spent listening, and much more to do with how stations can meet an audience’s emotional needs. And new data from Techsurvey 2023 backs that up. These insights are just a click away.
Read MoreRadio: It Was Never About PTO Or WFH
Company culture vs. work from home. It’s become a condition of our post-COVID world, and its impact on the radio environment has been palpable. Do you see your radio station in today’s blog post? Or the one you worked at decades ago?
Read MoreThere’s No Failure In Radio
The pro basketball and hockey playoffs are heating up. That means more locker room celebrations. It also means those painful press conferences where the captain or coach of the losing team has to explain what happened. As radio competitors, we can often learn more from those difficult Q&A sessions than from the champagne showers or victory parades. And that was the case over the weekend where the team that was shockingly upset by an underdog had a lot to say we can all take to heart.
Read MoreBranding Balancing Act – Keeping Your Station Nostalgic But Trendy
As we’ve learned in radio these past few decades, nostalgia works. More and more formats are gold-based (or gold-laced), playing the music of someone’s generation. But even if you’ve rode a format like Classic Rock to the bank, how are you keeping it fresh, vibrant, and appealing to future generations? For inspirations, I turned to two monster brands from the past that are still very much alive and thriving today. How are they evolving, without messing with their “special sauce.” The answers are just a click away.
Read MoreSgt. Pepper’s: How The Beatles Disrupted Themselves
It was 56 years ago when the Beatles’ iconic “Sgt. Pepper’s Lonely Hearts Club Band” was first released. While we know it now as one of the most influential albums of all time, back in 1967 when it hit the radio airwaves, the album divided Beatles fans and was a source of controversy. Today’s post breaks down why the Beatles’ disrupted themselves and how it led to the growth of FM rock radio – and eventually, the Classic Rock format.
Read MoreMy Take on AM? I AM What I AM And That’s All That I AM
The AM radio controversy rages on – sort of. Various groups are offended by AM’s omission in cars, but to date, broadcasters lack unity in their mission to make their case to automakers – and the public. Today’s post takes a tough look at how the dashboard war is shaping up, and what the radio industry can do if/when they come after FM. Stay tuned.
Read MoreA Format Hole You Could Drive A Mack Truck Through
In search of….a new format. Typically, broadcasters end up choosing the same-old formats when its time for a station to rebrand and relaunch. But what if there were opportunities in markets that revolved around different characteristics of a metro population – its ethnicity, its workforce, or its sexual identity? A handful of stations across the U.S. are doing just that – and making it work. Here’s how to “Moneyball” a market.
Read MoreSo, How Was The NA(I)B?
The theme of the NAB was clearly AI. Will radio make the right calls on this new technology?
Read MoreWe Just Had A Great Book! (So, Where’s The Party?)
Competing in radio is a tough task, whether you’re in Chicago or Chattanooga. And when those ratings numbers actually make you a winner, it’s time to celebrate, right? Except that more often than not these days, radio celebrations have become a rarity as the next book is often underway. A look back and a look ahead to competition….and celebration – one should begat the other.
Read MoreA 2020 Lesson: It Could All Be Gone In A Flash
Life is transitory – for radio and for all of us. Maybe it took a year like 2020 to remind us that it can come and it can go – just like that. A lesson from COVID is that nothing is too big to fail. Even the might Netflix is showing signs of mortality. Today’s Throwback Thursday post is a look back just two years ago, and a story that resonates today.
Read MoreHow Radio Can Give Away Experiences – Not Prizes
The most effective promotions are “on-brand,” engage the audience, and grab attention. But these days, many radio station contests and promotions have become “by the book, predictable, and similar to one another. Todays’ blog post highlights a brand that’s launched a sure-fire promotion that is literally guaranteed to make noise and generate serious buzz.
Read MoreSonic Seasonings – The Confluence of Music And Food
You know the phrase, “you are what you eat.” The musical version is Don McLean’s question, “Can music change your mortal soul?” Today’s blog post ties together the intersection of music and food, thanks to research guaranteed to surprise and amaze. It turns out what you listen to while you eat can change the taste of your food. Bon appetit.
Read MoreI Read The News(letter) Today, Oh Boy
Newspapers may be dying, but online newsletters are thriving. And a growing list of broadcast radio stations are leaning into this growing trend. In today’s post, we look at how any radio station can create newsletters that engage, grow audiences, and generate revenue. In fact, I’ve got 10 great reasons why online newsletters might be the smartest and easiest content for radio to create.
Read MoreGot Those Sick Of Subscriptions Blues?
The entertainment and media economies have made their livings – and really good ones – from a subscription model that never seems to run out of steam. But now new research from national sources and Techsurvey 2023 indicates the subscription economy may have hit the pay wall. Is this an opportunity for radio broadcasters as consumers now are forcefully pushing back against the avalanche of subscription fees.
Read MoreRadio And Innovation – It Shouldn’t Be An Oxymoron
In challenging times, a culture of innovation becomes of even more paramount importance But how can the average radio cluster break through and foster that spirit during challenging times when the industry is clawing for every time. Two years ago, I consulted with one of the best market managers I’ve ever had the pleasure of working with for advice, and he didn’t let me down. I think you’ll like his prescription for how any radio group can build a winning culture – even during difficult times.
Read MoreHave We Reached “Peak Screen” Yet?
In the world of ever-expanding connected car screens, size indeed does matter. Automakers have prioritized on-screen “real estate” as the next big thing for cars. And for local radio stations trying to capture the attention of already distracted drivers, the challenge is on. Gentlemen – and ladies – start up your screens. The next leg of the automotive race is taking place on bigger and bigger screens, along with much-needed data. Buckle up.
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