Say what you will about Michael Bloomberg's plan to run for New York Mayor for another term; the guy is proactive, and knows when to take the bull by the horns. Realizing the impact on his city that all these media layoffs are having, Bloomberg is launching a multi-level plan designed to help the media […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Making News
It is interesting that as media outlets proliferate, actual reporting deteriorates. Many of you are well aware that because of the growth of online and cable media, staffs are stretched, and there is even more pressure to come up with news to fill all that space. Now that the election is finally over, there's an […]
Read MoreTaking It Personal
OK, I'm getting a little political with this post, but it's a great illustration about the power of using personality and warmth to connect through newer digitally communiqués, such as emails and text messages. Marshall McLuhan taught us all about the importance of "hot" and "cool" media and messaging, and the Obama campaign has figured […]
Read MoreTightening Up
No, not Archie Bell and the Drells (from Houston, Texas), but what's happening in radio (and every industry these days) as the economic pressures and falling stock prices force every company to rethink everything. Some of you may remember playing Pick-Up Sticks as a kid. It was a mental and physical challenge to carefully remove […]
Read MoreFinancial Crisis, Part 2
Our blog last month about the difficult terrain the industry is facing in the sales arena motivated a variety of responses, posted on the site and off-line. Clearly one of radio's biggest challenges is figuring out how to monetize its digital offerings. One of the more interesting came from digital consultant, Mel Taylor, who spends […]
Read MoreNot Fit To Print
In a shot heard 'round every newsroom in America, the venerable Christian Science Monitor announced last week that it will no longer print its daily edition, ending a 100 year tradition. Instead, the bulk of the publication's material will only be available online. This is an event that newspaper veterans have seen coming for years, but now […]
Read MoreStocking Stuffers
I've been waiting 8 months to write this blog, but seeing that we could be just a few days away before someone starts playing Christmas music (could all stations agree to at least wait until after the election?), here's my pitch: Our Tech Poll taken last February was an eye-opener to me on the topic […]
Read MoreI'm A Pepper
When it was announced last March that the marketing folks behind Dr. Pepper would give away one free sample of the soft drink if Chinese Democracy was released before the close of the year, it seemed like one of those impossible marketing promises. But more and more, it appears that the always-delayed album will finally […]
Read MoreI’m A Pepper
When it was announced last March that the marketing folks behind Dr. Pepper would give away one free sample of the soft drink if Chinese Democracy was released before the close of the year, it seemed like one of those impossible marketing promises. But more and more, it appears that the always-delayed album will finally […]
Read MoreThe Shift Is On
By now, it seems like just about everyone has seen one of Tina Fey's take-offs on Sarah Palin. But more people have now checked them out at their convenience on the Internet than by watching SNL in real time. Between DVRs or watching them on streaming video sites, two-thirds of the "views" of these bits […]
Read MoreThe Big Get
Today's guest blog is from our own Keith Cunningham who provides great tips on how to promote and grow your morning show. Once again, we can learn something from David Letterman, CNN, Katie Couric, and even Saturday Night Live. Jacobs Media clients might recognize these goal-oriented phrases I’ve used in past advisories: 1. “Every Show […]
Read MoreFinancial Crisis
No, I'm not referring to the housing debacle, the credit crunch, or the stock market bloodbath. I'm talking about the sorry state of radio sales. As we know only too well, radio was having a lousy year before the economy tanked a few weeks ago. Now that it's a global crisis, and advertising dollars have […]
Read MoreRead The (Rock) Bible
Some feel there's never been a better time for a little religion in our lives. Of course, that's never a topic in the JacoBlog, but the release of The Rock Bible is a reminder about how our favorite music genre is more than a collection of songs that test well. Written by Henry Owings (who […]
Read MoreIt's The Economy, Stupid
Last week, I conducted some Listener Advisory Board groups, and of course, I couldn't resist talking a little about the economy. What started out as a planned five minute discussion turned into something much longer, richer, and insightful. Listeners – or shall I say, consumers – are very nervous about the vagaries of the economy, […]
Read MoreIt’s The Economy, Stupid
Last week, I conducted some Listener Advisory Board groups, and of course, I couldn't resist talking a little about the economy. What started out as a planned five minute discussion turned into something much longer, richer, and insightful. Listeners – or shall I say, consumers – are very nervous about the vagaries of the economy, […]
Read MoreThumbs Up, Thumbs Down
The official release (finally) of Guns N’ Roses’ Chinese Democracy will stand out as one of the most annoyingly memorable events in recent years. Many PDs are more than likely fed up with Axl Rose, and the whole rigamarole this song/album has gone through. But it’s an opportunity for a Mainstream/Active station to take advantage […]
Read MoreJoe The Rocker
Perhaps you’ve seen both John McCain and Barack Obama in their tuxedos at the Alfred E. Smith dinner that took place in NYC last week (if not, you can see them in the videos below). Both candidates were loose, out of the grind of the campaign, and hilarious. (It makes you wonder why we don’t […]
Read MoreThat Programming Vision
We’ve now witnessed the impossible – the lowly Tampa Bay Rays with a minimum salary budget for players now find themselves in the World Series. Deservedly so, there’s been a great deal of attention aimed at their quirky manager, Joe Maddon. Maddon started the season with a simple (?) philosophy he called "9=8," and bought […]
Read MoreiPhone Home
In this year’s Jacobs Media Tech Poll, we checked iPhone ownership at 3% in February – not bad for the rollout of a new gadget. But for Apple, the disturbing news was that only 2% of those who didn’t own one said they’d be very likely to purchase an iPhone this year, while 9% reported […]
Read MoreWrite Off
First, analysts of the radio business started getting fired. Many of you remember Deutsche Bank’s James Dix, who was a fixture at radio meetings and conventions. Yesterday, Citi let radio analyst Tony Wible go. Now, it’s the demise of radio columnists in daily newspapers. Before this year is over, the famous Robert Feder (Chicago Sun-Times), […]
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