It is fascinating that as the recession deepens, and media outlets big and small recalibrate their losses, radio continues to look good – in certain metrics. New national Arbitron data indicates that while TSL has dropped, overall listenership in the U.S. has jumped from 232 to 234 million this year to last. That's not a […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
REALLY Old Media
Paul Jacobs, vice president and general manager of Jacobs Media, advises radio there is an opportunity to generate huge revenues due to one of our competitors changing their business model. Everyone in radio is tired of being battered in the press for being part of "old" media. Maybe another word for "old" is "over," meaning that in […]
Read MoreArrested for Buying Advertising While Blind
Lately, there's been a lot of focus on Detroit, and how Ford, GM, and Chrysler will pull out of this mess. There are a lot of factors in play, from the quality of their cars to union wages. But for those of us who live in and around the Motor City, there's also a sense […]
Read MoreThe Missing Factor
Recently, I had the pleasure to participate in Arbitron's Consultant Fly-In. Gary Marince – who always puts together a great agenda – was kind enough to have me moderate a fun PPM panel. We answered more than 60 FAQs about PPM in 60 minutes, thanks to the expertise of Arbitron pros, Jay Guyther, Brad Feldhaus, […]
Read MoreSay What?
Keith Cunningham, Jacobs Media AM Show & Talent Development Specialist, provides today's guest blog reminding us that what we say does matter. Our words matter; more than we think. Policy and X-factor aside, historians and strategists are trying to pinpoint exactly how and why Obama won the ’08 election. I don’t claim to have the […]
Read MoreThe Cheapest Common Denominator
Today's guest blog is from our own Bill Jacobs, who provides reasons for us to listen to terrestrial radio. Why, you ask? Because it's free! You don’t need me to tell you that we’re living in a very unique time, one that none of us could have ever imagined. With the exception of gasoline (which is definitely nice […]
Read MoreA Little Bit Country
It was just a matter of time before Country wised up, and saw that the Rock and Classic Rock genres were dominating play-along video games like Rock Band and Guitar Hero. There's just something about seeing a 12 year-old play "Search and Destroy" by Iggy and the Stooges that has to get you wondering why […]
Read MoreThe Next Great Frontier
No, it's not a political slogan, but the way an Advertising Age web article describes reaching consumers at work. A recent study from WorkPlace Media – a company that helps a brand reach consumers at work – shows that 93% of Americans consult their co-workers before making a purchase. So, for many advertisers, the challenge is […]
Read MoreGame Theory
As video gaming becomes an even more significant part of the overall entertainment economy, think about the deal that Rock Band creators cut with Viacom back in '06. The company paid Harmonix $175 million, but an earnout agreement earned them a $150 million bonus. It was based on the success of the game. And by […]
Read MoreRadio To The Rescue
So who had a good third quarter this year? Not too many business categories or companies, that's for sure. But there was one shining exception – the Hershey Company, makers of chocolate treats from Hershey Bars to Reese's to Kit Kats. While some might simply attribute their success to Halloween, their CEO, David West tells […]
Read MorePump It Up
So what do you do when you're in the entertainment business in an economically depressed market, and your ratings are down? Simple – get your big celebrities out there and give away some free gas. But wait – this isn't radio – it's the Detroit Pistons. Two days before their home opener, the team had […]
Read MoreGetting Mad(den)
A recent Nielsen "Consumer Insight" report does a great job of exploring the growth of Electronic Arts' Madden NFL game, from its debut in 1988 up to today. When the game was first released, former coach John Madden was a lot bigger than Electronic Arts, and he was hired to give some credibility to a […]
Read MoreStocking Stuffers II
Recently, a post described radio's great opportunity to use station websites to sell logoware, and other related merchandise. Now, a CNN success story reinforces the potential. In the day after the election, they sold 5,000 Obama commemorative T-shirts – that's $75,000 in sales. Using web-based merchandising suppliers, your station could do the same – for […]
Read MoreThe Death Of Drake
Last weekend's news that "Boss Radio" creator, Bill Drake, passed away struck me as both sad and ironic. As the radio industry goes through its difficult gyrations to stay alive and vital, the guy who helped redefine the industry, while making it come alive in the '60s, has left us. If you're over 40, you […]
Read MoreNo Roast For The Weary
Please excuse the pun in this post's title, but the news that the Bayliss Roast will be on hiatus for 2009 is yet another sign that it's not business as usual in radio – or anywhere else. The John Bayliss Broadcast Foundation has held these annual fundraisers in New York City for nearly 25 years, and […]
Read MoreHappy Thanksgiving!
Country First
OK, picture this fantasy scene…. It's the 2009 Grammys, and the winner of the best Rock song or Rock album takes the stage, grabs his/her Grammy, and says the following, "I would like to thank Rock radio for helping me win this prestigious award." I know… it's a fantasy. But during the recent CMA Awards show, […]
Read MoreApp Envy
Schadenfreude. We all feel it from time to time, some of us more than others. It's that emotion that causes us to feel good when someone else suffers. Many people are feeling it about Wall Street brokers and the Detroit 3 CEOs right now. Whether it's rational or even nice, it's hard not to sometimes […]
Read MoreGenius from Godin
JacoBlog reader Bruce Barber drove me to Seth Godin's blog about what The New York Times coulda shoulda woulda done to save itself from becoming downsized and obsolete. It's a great read that says a lot about the Times…and about radio, and about other businesses that are trying to make the transition. I am reminded […]
Read MorePPM FAQ
If there's been a more exciting event in broadcast radio in the last couple of decades than PPM, I can't recall it. While the PPM rollout has had its ups and downs, it is the buzz of the radio industry. Last month, markets like Detroit, Washington, and Dallas were added, and as more come online, […]
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