There’s no shortage of angry, frustrated people in the world – especially on social media. And when you or your station is attacked, the easy response is the swift response. But when the attacker is the CEO of one of the world’s most successful companies, it may require a different response that’s usually more effective, especially when the bully in question is none other than Elon Musk. How do you and/or your station respond when the going gets tough and those trolls come out of the woodwork?
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
For Radio, The Local Road Ahead
We are all hoping for a strong second half for local radio this year. Of course, hope is not a strategy. But innovation is. And today’s blog focuses on what one broadcast company known for its small market portfolio has been strategically doing to create a major impact in the market they serve. Could your company, cluster, or station pull off a similar feat? Let’s find out.
Read MoreFour Questions On The 4th
Welcome to “Halftime 2024.” This 4th of July holiday marks the mid-point of the year. As this holiday full of barbeques and fireworks is upon us, I’ve got four fundamental questions to answer for our radio stations, our companies, and ourselves. Enjoy your time off and today’s post.
Read MoreIn The New Media World, Is Success A RIght Or A Privilege?
The deluge of new media and technology compels us to think differently, whether you’re an FM radio station in Minot or you’re Microsoft. Last month, the CEO of the latter challenged the industry and his own company to be more relevant or face the inevitable thinning of the media and technology herd. In today’s post, I’ve taken that charge seriously, providing three good examples of how to pivot a career and make it work. Will it be inspiration to you at this time in your career cycle? You tell me.
Read MoreIs It “AI” Or Al? (And Does Anyone Care?)
Radio’s issue with AI – or vice-versa – get more interesting with each passing week. The newest episode comes from television where a certain high-profile network sports personality has given his permission to use his voice for a high-profile marketing campaign around the upcoming Summer Olympics in Paris. There are major implications with using the AI voice of a superstar talent for promotional purposes, something radio broadcasters will eventually have to deal with, probably sooner rather than later.
Read MoreCracking The QR Code
The COVID ordeal is one we’d all just aa soon forget. But the pandemic resurrected QR codes, a safe, clean way to access restaurant menus. And from there, the technology was reborn. Today’s blog post shares the newest research results for QR codes – who’s using them and what they use them for. For radio, they might prove to be a free promotional tool during an economic time when marketing budgets are at a premium or they no longer exist.
Read MorePublic Radio And Local News: It’s Déjà Vu All Over Again
Public radio stations around the country are trying to regain their equilibrium in the face of rising deficits and difficulties monetizing their digital assets. But there’s one glaring opportunity few have truly leaned into that could exploit and enhance one of its true “superpowers.” Problem is, the competition sees it, too.
Read MoreHow Radio Can Improve Its Digital Content Batting Average
Yesterday’s blog post quesitoned whether the oft-stated myth – “Radio survived TV in the 1950s so it wlll reinvent itself in the Internet Age” – holds water. Today’s post is a more granular look at the specific digital content radio organizations have created during these past 30 years – and what will transpire moving forward. And I pose questions – 17 of them, in fact – every content creator and media executive should ask before greenlighting new media products. This is an interative process. I’m hoping to hear from many of you because this is truly a community effort. In fact, that may be the only way for radio to address its current set of daunting challenges.
Read MoreDispelling the “Radio Survived TV So We’ll Survive The Internet” Myth
A comfortable trope in the radio broadcasting industry has traditionally implied that just as the medium survived and even thrived after the television revolution in the 1950s, radio will innovate its way out of its current challenges. But is this historical perspective valid? In today’s blog post we journey back to the pivots radio made during those years, as well as the technology of those times that saved the day for radio. What can we learn from those wily broadcasters who figured out how to reinvent radio?
Read MoreAmerican Radio On The World Stage
Last week in Prague, I was honored to speak at the WorldDAB’s auto event. Like our DASH Conferences, it was a fascinating mashup of automotive execs and radio broadcasters, coming together to discuss opportunities and challenges. There was a lot to take in so I boiled down the big takeaways in today’s post.
Read MoreMy Dad Won Guns N’ Roses Tickets!!!!
An amazing 60-second video of an over-the-top contest winner is a reminder to everyone in radio not just about the value of prizes, but the impact stations can have on people’s lives. Even a correct caller ticket giveaway that looks like just another element on the program log can provide the thrill of a lifetime for a listener, something that radio does like no other medium. At a time when many people are in need of a little joy, it can be radio to the rescue.
Read MoreWill AI Replace Audience Research As We Know It?
The excitement and drama surrounding AI intensifies when talk of the technology replacing jobs and entire industries takes flight. While the radio industry has been emotionally debating whether bots could replace DJs and VO pros, a new application has emerged: audience research. And a brand new startup claims “synthetic research” among avatars rather than human respondents is faster, cheaper, and just as accurate as the real thing. In today’s post, I break it down and tackle a topic we no doubt will be discussing and debating for the foreseeable future.
Read MoreThe Value Of Free: Tubi Or Not To Be
As media brands proliferate and have gotten more competitive, the need for standing out has never been greater. Amidst the video streaming wars, one player has emerged with a different model that’s paying off big time. There are some key lessons here for broadcast radio where the competitive scenario demands a unique and different approach.
Read MoreIf Content Is King, Distribution Is King Kong
Forever and a day, we’ve been taught the familiar maxim, “Content is king.” But now, one of the most perceptive observers of the media and technology universe is telling us there’s a new, more meaningful way to look at the landscape – and it’s all about through the lens of distribution. For readers of this blog, that’s nothing new, but the ways in which most broadcasters are developing their respective strategies might require some re-examination if our industry is to avoid the black holes that continue to make legacy media brands disappear.
Read MoreThe Absolute, Unadulterated, and Total Joy Of Being #1
What does it mean to be #1 in the market, especially those ultra-competitive major PPM metros? Not as much as it once did. Nowadays, broadcasters discount the top dog position because it’s based on 6+. But blowing past all competitors in town is SOMETHING. And a little digging into the ratings proves it. After all, not everyone in radio can make the claim, “We’re #1!”
Read MoreSo, How Did You Get Into Radio?
As #TBT posts go, today’s entry is one of my all-time favorites. It is dedicated to the amazing men and women on the airwaves who, lucky for us, made radio their career. We want to hear them tell great stories, but most of all, we want to hear them tell their stories. As a rule, radio people are very interesting sorts, and yet, we often don’t know as much about them as we’d like. Maybe after reading today’s throwback post, we can change that.
Read MoreKeepin’ It Real With Gen Z
Those crazy Gen Z kids! Just when you think you understand them, they go and do something unpredictable. It turns out more and more are deleting dating apps in favor of real life encounters with (wait for it…..) other people! In fact, the more you research Gen Z, the more you realize they’re a lot like US. In fact, they might value connectedness and being with other people possibly even more than their parents and grandparents do.
Read MoreThe Radio Experience: Keeping It Fun And Entertaining
Since the darkest days of COVID, consumers have been itching to get out, travel, and enjoy life with family and friends. And records are being set for leisure and recreational spending. It means there’s more competition for the entertainment buck as new, innovative and fun concepts spring up in cities and towns all over the country. In Las Vegas, it’s Sphere, but in other locales, consumers are throwing axes or playing elaborate rounds of mini-golf. In 2024, it’s all about the experience. And wouldn’t you know it, radio plays a larger role than you might think. What’s the coolest new entertainment concept you’ve experienced in the past year? I’ll be happy to show you mine. Just click READ MORE.
Read MoreIs It Time For Radio Broadcasters To “Thelma & Louise” Over The Demographic Cliff?
Radio’s not the only traditional media platform struggling in the revenue column of those harsh spreadsheets. In fact, network television has had a financial famine for some years now, due in large part to its aging demographics. But now a philosophical shift in marketing focus is spreading throughout the TV industry. Could it provide radio “cover” to make an attempt at the same strategy?
Read MoreWhere’s My #!&$% Car Radio?!
The “AM Radio For Every Vehicle Act” continues to ricochet around the nation’s capitol. Over the past year, the idea of car companies removing AM radio from the dash – once unspeakable – has become a regular conversation in automotive and radio broadcasting circles. But across the pond, a couple of car makers have quietly omitted a radio altogether, and they hope no one notices. Thanks to an industry colleague, we’ve noticed. And if you click on READ MORE, so will you.
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