In the past two decades, much of the attention in radio has been on mega-companies that own hundreds of stations. But small, local broadcasters are having success all over the country by focusing their efforts. A great example of regional radio done right is Galaxy Communications’ Ed Levine, this week’s “Radio’s Most Innovative.” In Syracuse and Utica/Rome, NY, Ed’s company is making waves with a focus on local events, sports marketing, digital, and of course, spot radio. Ed talks about how his Galaxy team is effectively competing against the big boys with great success.
Read MoreCES Rule #1: Wear Comfortable Shoes
In January, we’ll be heading out to Las Vegas for CES as we have for the past eight years. But this year, we’re bringing an enthusiastic group of radio C-suiters with us, eager to explore the innovation and atmosphere that is uniquely CES. As the Consumer Technology Association’s Gary Shapiro reminds us, “Keeping the status quo is a doomed strategy.” At CES, we’ll be breaking new ground.
Read MoreWho Is The Most Politically Influential DJ In America?
This election cycle has featured a lot of talk about radio personalities and the political discourse. So who’s the most influential DJ in the Presidential race?
Read MoreTechnology + Humans = Great Radio Experiences
Today, we looks at two examples that the confluence of digital technology and human expertise can leads to great radio experiences. In both spoken word and music formats, the combination of tech and people can transform traditional radio.
Read MoreAre You Addicted To Your Mobile Phone?
The Presidential campaign has been punctuated by emotional messaging on Twitter, often taking place at all hours of the day and night. The issue of mobile phone addiction, and by extension, social media usage, provides context and important lessons for the radio industry.
Read MoreIt’s International Podcast Day!
Who knew? It’s International Podcast Day, a chance to look inside some of the smartest minds in podcasting to get a better sense for why this audio platform is so hot.
Read MoreWhy Twitter And Disney Would Make A Great Fit
Twitter is for sale, and rumors abound about who may acquire them. While some say it’s unlikely, Disney could be a great fit, That’s because of ESPN and the strong connection sports fans have with Twitter. This could be another great example of what happens when you truly understand your audience, and it starts with research.
Read MoreRadio Vs. Everyone: That’s The Challenge
At last week’s Radio Show, the connected car panel examined how radio can best compete in the new dashboards. But beyond automotive technology, everyone agreed that a strong content strategy is an imperative. And that led me to re-examine our new pyramid that tests radio not just against other stations, but in an environment where it competes with everyone. How does your brand hold up?
Read MoreI’ll Have An Arnold Palmer
The passing of gold legend Arnold Palmer is a reminder to personalities everywhere about the power of building a great brand. From representation to endorsements to his own branded beverage, Palmer’s career provides lessons to radio personalities everywhere.
Read MoreHas Your Morning Show Earned MVP Status?
An obsession in baseball is to use more sophisticated stats to better evaluate the true value and impact of players. And so it is with radio. Beyond the ratings, how can a management team truly measure the value a personality, host, or team brings to the station? Today, we uses baseball’s WAR stat to create a new way to better understand the contribution a local personality makes to the brand.
Read MoreNotes From The Radio Show
The 2016 Radio Show is in the books. Today we’ve got a few quick hits about the conference and the city that hosted it – Nashville.
Read MoreAre Billboards The New Black?
At a time when advertising is moving digital, billboards are enjoying a renaissance. Given radio’s heavy in-car listening and need to reclaim the dash, billboard could become an effective way for the medium to brand itself to the next generation of drivers and passengers.
Read MoreHow Radio Can Benefit From Reverse Mentoring
Traditionally, veterans mentor students and college graduates about the “real world” of radio and how to learn the business. But a new trend is appearing – reverse mentoring – where Millennials help long-time staffers better understand how to use the digital tool kit. Here’s how it works.
Read MoreHow Do You Say “Disc Jockey” In Indonesian?
The worldwide web and social media have shrunk the world, allowing us to seamlessly connect and interact with people thousands of miles away. This hit home for me when I discovered that a webinar I presented for Conclave was translated into something called a “kultwit” by a young Indonesian DJ. It doesn’t look like anything you’ve ever seen, and it’s a reminder of how different cultures are using the Internet and social media for self-expression. Check it out.
Read MoreThe End Of The “Newspaper?”
It’s been a cruel summer for the newspaper industry, and winter isn’t looking any more promising. Their pain could be radio’s gain.
Read MoreSteve Reynolds: 5 Important Reminders For On-Air Radio Talent
Now that summer is over and people are back to their routines, talent coach extraordinaire Steve Reynolds hosts our “Guest List” feature with 5 reminders for on-air personalities. This is a must-read post for everyone who occupies the air studio at your station.
Read More7 Takeaways From Kevin Harlan’s Impromptu Play-By-Play Of A Drunk Football Fan
Kevin Harlan’s hilarious and spontaneous play-by-play coverage of a drunk fan during the late night Monday Night Football game still has us talking. Here are 7 things we can learn from Harlan’s impromptu, real-time radio moment.
Read MoreA Question For Radio: Who Are You?
One of the hallmarks of the media and tech industries these days is that the dividing lines are getting blurrier. It’s not just radio grappling with its role definition. Even Facebook founder Mark Zuckerberg finds himself in the horns of a dilemma over what is company is truly about. Every media and tech company are going through this. Here’s our take:
Read MoreThe Power Of Your Radio Station Logo
Is your logo strong enough that only its shape and colors conjure up memorable images of your brand? That’s the direction mass marketers are moving in, and we have a radio story about a logo design that has stood the test of time for nearly five decades.
Read MoreIs The Boss Listening?
Have you seen Amazon’s Echo and its voice, Alexa, that responds to your voice commands? It almost didn’t come to market because its team wasn’t sure their iconic boss would listen to them. Today’s post addresses the need for all managers at all levels to be better listeners.
Read More- « Previous Page
- 1
- …
- 100
- 101
- 102
- 103
- 104
- …
- 267
- Next Page »