Every time we turn around, it’s another article or research study about the Millennial generation. Most are full of stereotypes, wrong-headed conclusions, and out-and-out myths. Today’s post does a little myth busting about Millennials, a generation that needs to be better understood and appreciated.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
It Could Only Happen On The Radio
Radio is at its best when it connects audience communities to the music they love. The passing of Glenn Frey earlier in the year presented opportunities for Classic Rock radio to step up and make memories for thousands of fans, while celebrating the contributions of a great artist. Recently KSLX did just that with a tribute to the Eagles’ co-founder on a corner in Winslow, Arizona. It could only happen on the radio.
Read MoreThere’s No Debate: Mobile Apps Rule
comScore’s compelling new report about mobile ends the debate about whether the future will be dominated by mobile apps or the mobile web. Whether it’s on smartphones or tablets, mobile apps rule.
Read MoreOld Dogs And New Tricks
It’s never been more essential that veteran broadcasters embrace new technology. One of the most recent examples is 85 year-old Dan Rather who’s enjoying a hot, new career as a journalist and commentator…on Facebook.
Read MoreThe Promotion Of The Year
Talk about perfect promotions being in the moment! Jim Beam and Uber have put together a promotion that will make 10,000 Cubs fans happy at tonight’s World Series game – and the word of mouth and buzz will resonate long after the final out. Go Cubs!
Read More7 Lessons Radio Can Learn From Toastmasters
These days, storytelling is all the rage. But it starts with the skill of learning how to be a great public speaker, whether you’re in the sales department or in the air studio. Today’s post looks at a 90-year old organization, Toastmasters, and why they’re thriving in the business world.
Read MoreWhat The iPod Meant To Radio
This past weekend, the Apple iPod quietly celebrated its 15th anniversary. When it exploded on the scene in 2001, it signaled the demise of the Sony Walkman…and radio’s portability. Our post today looks at the iPod’s impact and how it was eventually disrupted by another Apple innovation, the iPhone.
Read MorePublic Radio – By The Numbers
In yesterday’s post, NPR’s Jarl Mohn bragged about NPR’s performance this past year. Today, we look under the hood at Public Radio Techsurvey 8 to see how an adherence to core values provides the “why” behind public radio’s growing appeal.
Read MoreAre Public Radio’s Ratings For Real?
Last week, NPR’s CEO, Jarl Mohn, did something that rarely happens in public radio circles: he bragged about the ratings. Over the past year, NPR and public radio have experienced significant audience growth. Is it driven by a hot Presidential election or are there other forces at play?
Read MoreHow’s Your Revenue Stream?
There’s a digital category set to grow 11% next year. Many broadcasters have been frustrated by incremental-or-no growth in audio streaming revenue generation. A new study indicates that may be changing. In today’s post, we look at where the space is headed, and how programmatic could be the key in it taking off.
Read MoreRadio’s New Rules Of The Road
For radio, “connected cars” have changed the rules of the road. Yet, many broadcasters wonder whether they can truly impact the rapidly changing automotive space. Here’s a list of four key areas radio must address in order to ensure a strong in-car future – things that any station can accomplish.
Read MoreYour Next Radio Job
A new tool from LinkedIn makes it even easier to land a new job without your employer finding out about it. In the new job environment, the average Millennial has held four jobs by the time she reaches age 32. Today’s post talks about the keys to staff stability and the factors that can keep a team stable and intact.
Read MoreAll You Need Is Lego
Classic Rock has enjoyed a renaissance in recent years among 18-34s, a generation too young to have enjoyed the Beatles, Stones, Led Zeppelin, and the Who in real time. Now the geniuses at Lego have developed a new kit guaranteed to unite parents and kids in the joy of Classic Rock – just in time for the holidays. Here’s the story.
Read MoreThe Power of Music Passion
The fortunes of radio formats go up and down in mysterious ways, often defying logic. Some lay the blame on record labels and the inevitable music cycles. But a recent Bruce Springsteen interview reveals that at its core, music enjoyment is rooted in passion and a connection with fans, something that’s not always plentiful on the radio. Today’s post looks at music passion on the air and why it matters.
Read MoreThe Ken Bone Effect
With all the data available to political operatives and radio programmers, it is ironic how a single person can impact the results of important surveys. But that’s what happening in a key Presidential poll and perhaps in that rating book you just received. In today’s post, we look at the weight a single person can have on an outcome – the “Ken Bone Effect.”
Read MoreAnd The Nobel Prize For Literature Goes To….
…Bob Dylan. Yes, Classic Rockers have won a myriad of prestigious awards over the years, but never the Nobel Prize. This also marks the first time in the history of these awards that a musician was honored. While Elton John, Mick Jagger, and Paul McCartney have been knighted, none has a Nobel Prize. And B.B. […]
Read MoreWhat’s Goin’ On Tonight?
The search for digital revenue is a popular topic in radio circles. A new Events app from Facebook signals opportunity for local radio to create their own mobile entertainment guides, capitalizing on the audience’s desire to find something fun and interesting to do. Here’s how it can work.
Read MoreWhat Could Possibly Go Wrong?
It takes a lot of disparate skills to become a great radio programmer, not the least of which is always anticipating the question, “What could possibly go wrong?” In today’s post, we look at promotions that have gone south, from the WKRP “Turkey Drop” to the newest debacle at an upscale steakhouse down the road in Ann Arbor.
Read MoreWhy PDs Should Think Like VCs
Budgets are tight, making it more arduous for PDs to get new initiatives off the ground. Thinking like a VC can help programmers master the fine art of creating, crafting, and delivering a pitch that gets the green-light. Here are 10 steps that necessary in building an effective pitch and launching a successful project.
Read MoreThe Next 5 People You Hire
As the demands on radio stations, clusters, and companies grow, a look at many flow charts reveals the industry doesn’t always have the right people with the right skill sets on board. From video production to automotive to event marketing, the industry needs new expertise. Today’s post takes a look down the road at the next five people you bring on board – their job titles and the tool kits they bring to the table.
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