The anniversary of Beatle George Harrison’s death yesterday – the “quiet one” – hardly made a ripple on the radio and in social media. But the legacy of “The Quiet Beatle” is a reminder of the unheralded contributors in our organizations and stations. They’re the focus of our blog post today.
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Cashing In On Christmas
It’s beginning to look a lot like Christmas, and that means brands will do just about anything to rake in advertising and sponsorship dollars. Pandora is no exception, and their new eBay campaign could be construed as clever and timely. Or it could present another user experience challenge for a brand that already is being criticized for its “commercial load.”
Read MoreWhat Twitter Can Teach Radio About Customer Service
A new Twitter study about acknowledgment and response time clearly shows the value of customer service. In today’s post, we look inside their research to provide evidence that any radio station or company can improve its loyalty, sales, and word of mouth with strong customer service goals and execution.
Read MoreThanksgiving Weekend Articles
As we near the end of a long holiday weekend, hopefully this collection of features and articles will suit your Thanksgiving Weekend attitude. Hope it was a good one, and enjoy this week’s edition of “Catching Up Over Coffee.”
Read MoreSo Thankful
As we gather around the table today, there’s a lot to be thankful for. That’s the feeling here at both of our companies as we enter the home stretch of 2016. We’d like to take a moment to thank you – clients and friends – for being there for us this year. We appreciate your […]
Read MoreIBM Radio
Everybody wants to get into radio – including IBM. No, they’re not looking to buy radio stations. They just signed on one of their own.
Read MoreAre There Zombies Lurking Around Your Radio Station?
As the year winds down, it’s a great time to reassess your station brand. This morning’s post is about a new exercise that can help you determine how many “zombies” are lurking around your radio station – promotions, events, and features that are neither alive or dead, but taking up time, space, and energy.
Read MoreLiving Off The Edge®
Last week, history was made in Dallas radio as KDGE, The Edge®, changed format. There’s an untold story behind the station and the brand that involves lawyers, guns, and money. Well, not guns. But it’s a great story and it’s the topic of our blog post today.
Read MoreWeekly News Roundup for Radio Broadcasters
During the week, we know how busy everyone is with conference calls, meetings, returning emails, and of course, doing our jobs. We are also living in a time where there are more stories, research studies, trends, and think pieces than we can consume. That’s what Sundays are for – a time when we can grab […]
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Rich Van Slyke: 5 Ways To Get The Most From Your Radio Station Voice
Nothing shapes your station’s overall sound and brand that your voice guy (or gal). We consulted with one of the best – Rich Van Slyke – who wrote this week’s “Guest List” – 5 tips for managing your station voice. It’s must reading is your station has a signature voice.
Read MoreThe Apple CarPlay Conundrum
Most automakers have made the decision to include both Apple CarPlay and Android Auto in their dashboards, with one important holdout: Toyota. In many ways, their conundrum mirrors the dilemma faced by many broadcasters in deciding whether to participate in the iHeartRadio platform. There’s a price to be paid on both sides of these decisions.
Read MoreThe Death Of Activism Rock?
In the midst of these turbulent times, there’s something missing on the radio: Activism rock. An entire generation of artists, from Neil Young to Bob Dylan to Country Joe & The Fish famously wrote songs that spoke to their times. In today’s post, we talk about why artists are so reluctant to write music and lyrics that speak to today’s political climate.
Read MoreChicago Story 2 (“All Rahm, All The Time”)
Chicago radio broadcasters pulled off a unique feat last night. More than 40 stations collaborated on a “radio roadblock,” simulcasting a live interview of Mayor Rahm Emanuel. How did this event come together, what’s its impact, and could it happen in your market?
Read MoreChicago Story
Something amazing happened on the radio in Chicago last week. WDRV midday icon, Bob Stroud, broke format and talked for more than three minutes about his love affair with Chicago…and the Cubs. It was a reminder that when local radio is in the moment, magic can happen.
Read MoreAre Polls As Wrong As The Ratings?
As pollsters try to figure out how their predictions went so wrong, will they examine the right things? Just like with radio research, biases and wishful thinking creep into the strategic process. We see the numbers we want to see. Whether it’s the ratings or perceptual research, we’ve all been there.
Read MoreBoom, Bounce, Or Bust?
Last week, Radio One CEO Alfred Liggins declared his company’s Classic Hip Hop format is over. So what are the variables the contribute to format booms – or busts? And how can companies prevent the inevitability of a two-year format disaster?
Read MoreRetail Radio
Yesterday’s historic election is another reminder of the importance of “retail politics” – hitting the streets, shaking hands, and working the crowds. And that’s also a truism for radio, especially in a more crowded media landscape. Our blog post today is about “retail radio,” and a novel idea for a station vehicle.
Read MoreThat New Car Smell
I’m in the market for a new car, and looking closely at dashboard technology. The new Lincoln MKZ is a beautiful car with the newly simplified Sync 3 system and Apple CarPlay but there’s something glaringly missing in their dashboard feature offerings that impacts the AM/FM radio experience in a major way.
Read MoreA Letter To Eliza
It’s a dilemma as old as the business itself: take a job in a big market where you may get pigeon-holed or go to a small market where you’ll have the chance to do everything. Our blog post today is a response to a question from an aspiring radio professional who is about to graduate from college, grappling with the question of making that first career choice. See if my advice resonates with yours.
Read MoreRemember Those Good Old College Radio Days?
Today is College Radio Day, celebrating the stations where many of us got our starts in radio. We went behind the scenes and talked to the originator of College Radio Day to learn about how these stations are doing and why they matter to everyone in broadcasting.
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