Everybody wants to get into radio. Or so it seems.
The newest entry is IBM. Yes, International Business Machines.
And no, they're not looking to buy radio stations. They've created one of their own. At least their employees have.
Fast Company reports a group of IBM employees – most with music or college radio chops – have created their own internal intranet radio station.
With a “daily cume” of 5,000-6,000, the station covers myriad topics related to the company and technology, and is open to any employee who wants to create a show.
Overall, IBM employs 370,000 people around the globe, so the station's “cume rating” is still low. But it's only about a year old, and probably hasn't done any direct mail, billboards, or cash giveaways. Kidding, of course, but the concept is fascinating because it uses the principles of radio to intimately communicate with a large, global employee base. (Although “A mainframe a day in the month of May” sounds appealing.)
Fast Company compares it to a college or community station. Co-founded by Miroslav Azis, the station webcasts out of Austin from 9a-6p Central Time.
He describes IBM Radio as “a safe place for people to hang out, have fun, and talk with each other.”
Sounds a lot like all those campus radio stations where many of us got our starts. And its spirit is a reminder why most of us got into radio in the first place.
Thanks to Mike Stern.