Paul Jacobs participates in a Zogby Poll panel, a national political survey that is highly respected. In a recent survey about pop culture and other issues, he ran across the following question:
Notice anything missing? Like terrestrial radio? At best, it ends up being a write-in candidate if you click "Other."
You can write this off to a Zogby slip-up or you can read another implication into this glaring omission about how radio continues to take a back seat to other media.
Note: Zogby has a web site where you can email John Zogby with questions about their survey work. On a link labeled "Dear John," I made two attempts to bring this flawed question to their attention, and both emails bounced back. I then phoned Zogby, and was referred to a guy named Fritz who handles these types of inquiries. After five days, no response. I also sent a note to one of Zogby’s people listed on the questionnaire, and have not heard back from him either.
Many of you know that our Technology Web Poll addressed this same basic question, with different results than what Zogby will produce:
Of course, our survey was conducted among Rock radio listeners who are members of email clubs.
Another postscript: The Dixie Chicks album continues to sell well (although the tour is not doing especially well) – without radio airplay, for the most part. This is becoming a major story around the country as radio continues to ignore – for better or for worse – an album that is in high demand from a band that continues to make waves.
Artists continue to find other sources for their product, including Tom Petty, who exposed his new single as part of the NBA Finals broadcast before the Mavericks-Heat game. Think there’s a trend here?
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
Leave a Reply