“Adapt Or Die.” Tough talk, indeed, from one of our own – Emmis CEO Jeff Smulyan. Keynoting the Kagan Radio/TV Summit, Jeff noted that radio and TV are “under siege” because of new media.
Right on the money. This is one of the reasons why Jacobs Media is involved, as you’re reading this, in an all-client web poll, ascertaining the reach and impact of new media: iPods, Internet radio, satellite, music downloads, and even videogames. We have to understand the challenges in order to strategize how to face them. We will have updates in this space as when the data collection process is complete. But with more than ten thousand completions in the can, I can tell you that Jeff’s observations are spot-on.
Thanks, Jeff, for shaking up the room.
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