“Adapt Or Die.” Tough talk, indeed, from one of our own – Emmis CEO Jeff Smulyan. Keynoting the Kagan Radio/TV Summit, Jeff noted that radio and TV are “under siege” because of new media.
Right on the money. This is one of the reasons why Jacobs Media is involved, as you’re reading this, in an all-client web poll, ascertaining the reach and impact of new media: iPods, Internet radio, satellite, music downloads, and even videogames. We have to understand the challenges in order to strategize how to face them. We will have updates in this space as when the data collection process is complete. But with more than ten thousand completions in the can, I can tell you that Jeff’s observations are spot-on.
Thanks, Jeff, for shaking up the room.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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