Think whatever you will of Howard Dean, but as you'll recall from his ill-fated campaign, the highlight was the incredible way he used the Internet to accrue a strong, active database that raised millions of dollars. His old organization, Democracy For America, is at it again, creating a grassroots campaign that should ring familiar to Jacobs clients.
They've bought billboards in Tom DeLay's district and have asked their base for slogan ideas. Over 20,000 responded and the best are were voted on in an online election. Some of the finalists include: Nail the Hammer, All His Ethics Aren't In Texas, and Unchecked And Unbalanced. The winner: “Lobbyists sent Tom Delay golfing; all you got was this billboard.”
Running a political campaign or a radio station can be so much more effective when you include the electorate (listening audience) into the process. While the Jack phenomenon is truly impressive in its wide-open approach to countering format radio, NeoRadio is cut from a different cloth – integrating listeners into a station's programming. Both “movements” use an alternative approach to tried-and-true radio programming, but Neo's “listeners first” foundation is at the root of creating buy-in from the audience, while providing something more meaningful that listeners cannot get from an iPod, satellite radio, or Live 365.