A frequent question I'm asked is whether I would advise a high school kid to pursue a career in radio. There's no easy answer. It's complicated.
How bad do you want it? How hard are you willing to work? Do you have a special talent or skill (or maybe more than one)?
Are you willing to leave it all out on the field? Are you prepared for the joys – and the heartbreak – both of which are likely inevitable?
Like the “Do you really want to bring children into the world at this time?” – question that's been asked for centuries – whether it's a wise move to go into broadcast radio now or pursue a career in biomedicine, logistics, IT, becoming a social media influencer, or investing in Non Fungible Tokens…
Well, it's a personal thing.
A radio career ends up meaning something very different to all of us, even though we often share similar experiences.
That's why when I saw Gerry McCracken's heartfelt adieu to radio on Facebook the other night, it stopped me.
These days, we're seeing lots of retirements – forced and intentional – a true changing of the guard. But Gerry's career recap sums up so many of the rewarding moments that make for a wonderful, colorful career. I wanted to share them with you.
I'm not sure Gerry and I have met, aside perhaps from a fleeting moment at an R&R Convention or a Cox group meeting. But after reading his post, I feel like I know him, just like I know many of you. And so I hope he doesn't mind that I've designated him “guest blogger” for the day. I can always use a break, and besides, I couldn't have said it any better than he has.
On his embedded post below, just click on the “See more” button to read his entire retrospective.
And the next time a young person asks you about the wisdom of going into the radio business during this crazy time, you might want to respond with a simple two word answer:
Gerry, I wish you well in whatever comes next. Radio will most certainly miss you. – FJ
Take my job…Please
Gig Alert Savanah Georgia
Hey there Radio friends…
I’m hanging up the headphones at the end July….
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