Sirius CFO David Frear is defending the company’s accounting practice where nearly a half million unsold vehicles on car dealer lots are considered Sirius "subscribers."
Meanwhile, terrestrial broadcasters are spending millions of dollars trying to be in compliance with Sarbanes-Oxley, making sure that their numbers are completely on the level.
Of course, if we could start counting AM and FM radios in empty, parked cars, our cume numbers would go through the roof! But of course, advertisers and Wall Street analysts would never be so dumb as to allow that type of accounting, right?
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
Before you start counting AM & FM radios in empty parked cars you have to make sure all the presets are on a station. When was the last time a kid from your cluster went button-setting?
Exactly how many “Car Lot Subscribers” does Sirius have?
Recently the topic of Sirius’ Car Lot Subscribers seems to have been picking up steam with terrestrial radio. The source of this frenzy is based on comments by Sirius CFO David Frear at the Merrill Lynch Media Entertainment Conference…