Howard Stern’s going to Sirius. A big strength, right? Well, this move has clearly put Sirius on the map. We’ve even noted anecdotally that Sirius is now being mentioned ahead of XM in focus groups and L.A.B.s. Yet recently, Hyundai announced the results of a survey conducted among their customers that indicated that Stern’s presence is negative. Their head of product development was surprised by the number of "unprompted write-ins" expressing Stern negatives.
The result? Hyundai has chosen XM. And in case you’re inclined to think that Hyundai is an auto industry joke, they have passed the 5% world market level, and are now very competitive in safety rankings.
Now, let’s convince these guys to start selling HD Radios.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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“Now, let’s convince these guys to start selling HD Radios.”
BWA-HA-HA-HA-HA!!!!
You better start working on that ‘evil mind control ray’ — cause it’s the only way you’re gonna get the public to BUY them.