We have been critical of radio station websites in past blogs for not being up-to-date. Too often, radio simply hasn’t put enough time, effort, or resources into keeping sites fresh, current, and in-step with what’s happening on the air.
But as I wrote this blog – Monday, March 17th at 7 a.m. – the state of New York still has pictures and resources devoted to Governor Eliot Spitzer.
Given that he resigned last week, you would think that someone in that state’s Internet infrastructure would have at least taken these materials down. While it’s true that Spitzer was still technically the governor until noon, it’s an embarrassment for the site to contain considerable resources all about him in this post-scandal environment.
This should be a reminder to us all about the importance of keeping digital resources updated and current. At least radio typically removes DJ pages when there’s a personnel change. Obviously, the state of New York hasn’t gotten the message.
UPDATE – 12:45 p.m. Monday: To their credit, they posted new material when Lieutenant Governor Paterson was sworn in.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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