A much better choice than national and international leaders, Time magazine’s "Person of the Year" is YOU. Yet another strong indicator that CGM has become more than just a fad. On the cover of the new issue on newstands, there’s simply a mirror, illustrating that regular folk are using the Internet in ways that once seemed impossible. By me writing this blog, and you reading it (and perhaps commenting on it), we’ve become content creators ourselves.
Between cell phone cameras and simple web editing tools, people are generating their own content – and in 2006, local radio has been at the center of it all. We are pleased with how many of our clients have taken advantage, heeding the words of Summit 11 speaker, Ben McConnell and harnessing their "power of one." As Jason Calacanis noted at that same function, our "listeners are our farm team." Ben’s new book, "Citizen Marketers," comes out right on time to capitalize on the ongoing buzz that is CGM.
It’s a rapidly changing world out there, powered by the Internet and the imagination of content providers like our audiences. Smart stations are seizing the opportunity, having fun with CGM, and benefiting from giving their listeners a seat at the table. It was the essence of NeoRadio as we laid in out in ’03, and it has manifested itself in a huge way this year. Dig in.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
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