If you’ve seen this video below, then maybe it’s time to move on to Mark or Jerry’s blog today. Or just take the day off.
But if not, you’re in for a treat as guitarist Alex Chadwick of the Chicago Music Exchange presents 12+ minutes of some of the greatest rock guitar riffs of all time – 100 of them, in fact.
While it appears to be just one take, Alex admitted to MSNBC that this feat wasn’t continuous, but it is impressive. That’s a 1958 Fender Strat, and for anyone who’s ever picked up a guitar, Chadwick will make you feel a little less adequate.
But these 12 minutes will make you feel good, and it’s SFW – especially if you’re an employee of a Rock station. So play it loud, and think about Alex’s selections, your format, what’s included, what’s missing, and how focused your station is – or isn’t.
It was interesting to me that more than half of these great riffs come from songs that are staples at most Classic Rock stations. And Alex’s choices from the past decade may also surprise you. Not many of the bands that have earned airplay at Mainstream/Active stations over these last ten years are represented here – maybe for good reason.
>EMAIL RECIPIENTS: CLICK HERE TO WATCH ALEX CHADWICK VIDEO<
Rock radio has had its share of critics and detractors over the past few years. The rush to spoken word radio and the onslaught of personalized, customized, commercial-free music channels, digital music platforms, YouTube, and iPods have made it more challenging to navigate changing waters. To me, this video reinforces the power and energy of the music, and the ability to find new, innovative, and refreshing ways to present it, talk about it, and appreciate it.
Thanks to Chris Brogan for bringing this video to my attention via Twitter.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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Maybe it’s already been said, but shouldn’t “Pictures of Matchstick Men” be Status Quo? I have time to notice stuff like this :). Hello Fred.
Virgil, amazing how the mind clears when we’re not running around in 75 directions. I hope all is well with you. Thanks for reading the blog and don’t hesitate to reach out via conventional methods. How’s your golf game?