It’s not a very bold prediction on my part, but in this first post-Stern trend that we’re all keeping a watchful eye on, we declare a winner! With only half of the precincts reporting, KISW is the big story of this first trend.
Now I know what you’re thinking – it’s just a trend – in fact, it’s just an extrapolated month – and we know how up and down they can be. But we’ve also seen some incredible losses in many Howard Stern situations, enough to realize that even the Arbitron diary system has been able to get a pretty quick fix on audience losses.
That is, until you look at Seattle and KISW. In January, the new morning show of B.J. Shea (and crew) scored #1 18-34 Adults, #1 Men 18+, and #4 25-54 Adults in January. They actually IMPROVED on Stern’s fall numbers.
How did they pull this off in a national environment that is running totally contrary to this trend? Programmer Dave Richards had a plan in place all along, as morning guy Shea was across the street on The (late) Buzz in middays. Dave and the Entercom Seattle team have been working on the succession plan for months.
In much the same way that Brian Williams seamlessly replaced Tom Brokaw, Richards actually developed a farm team system that is already showing strong signs that it will keep KISW strong and viable.
Of course, there are many ‘Trends and ‘Trons to go in Seattle, but this is one remarkable story in what promises to be a memorable Winter rating book.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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