In a recent Op-Ed piece in The New York Times, contributor Mikal Gilmore attempts yet another explanation for how the Beatles have maintained their amazing staying power. While the Stones continue their amazing tour while essentially in their 60’s, the Beatles continue to maintain their popularity on the radio, and in catalogue sales.
Gilmore offers up a variety of sociological explanations, ranging from their melding of music and social change to their amazing story and talent for filling the needs of the time.
Maybe so. But after all these years with the Classic Rock format – which continues to notch incredible ratings in its 20th year of existence – I’ve reached another conclusion that probably won’t surprise you: Their music is just damn good.
While I postulated at one time that Classic Rock’s appeal was happily tied to the size of the Baby Boom consumer base, I have now modified that theory. Because at the root of Classic Rock is truly music that will stand the test of time. People will listen, appreciate, and study music from the Classic Rock period one hundred years from now, in much the same way they do with Classical or Big Band. And the Beatles get the credit for getting it all rolling back in early ’64.
It’s probably just that simple.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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