2016: Episode 6
Rob Walch, VP of Podcaster Relations at Libsyn, talks about the world of podcasting and how commercial radio stations can dive into the medium. We talk about the difference between Google and Apple in the podcasting space, the state of podcast advertising, and how metrics work.
Here's what we discussed in this interview:
- Rob wrote Tricks of the Podcasting Masters.
- The IAB has issued podcast metrics guidelines.
- Google has now entered the podcasting space.
- The top podcast categories are comedy and education.
- Learn more about the Worldwide Radio Summit.
Produced by James Clausen. Special thanks to Joel Denver and Matt Shapo of All Access.
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 25-year broadcasting and podcasting veteran who worked on the mic and behind the programming desk at radio stations in New York City (WXRK), Boston (WBCN), Seattle (KNDD), St. Louis (KPNT), Providence (WBRU), and Silicon Valley (KEZR) before crossing into online marketing. As the digital strategist at Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, search engine optimization, content marketing, lead generation, and other online tools. Seth is currently the Vice-Chair of the Michigan Association of Broadcasters Foundation. He is also the founder of Community Marketing Revolution.
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