2016: Episode 5
Peter Szabo, former SVP of Global Music at Shazam, talks about how the music recognition mobile app can be used by radio stations. He discusses the introduction of audio ads at Pandora, how Shazam showed the power of television when breaking bands, and how Old Navy demonstrated the power of audio recognition in driving sales.
Here’s what we discussed in this interview:
- Peter worked for Kiss 108 and Jam’n 94.5 in Boston.
- Peter helped launch audio ads at Pandora.
- Old Navy was an early pioneer in Shazamable ads.
- Shazam’s Explore feature allows people to see the top songs in a market.
- The Postal Service credits KROQ for their big break.
- Shazam helped propel Hozier’s “Arsonist Lullaby.”
- Learn more about the Worldwide Radio Summit.
Produced by James Clausen. Special thanks to Joel Denver and Matt Shapo of All Access.
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Seth Resler
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 20-year broadcasting veteran who has worked behind both the mic and the programming desk in major markets, including New York City, Boston, Seattle, St. Louis, Providence, and San Jose. He left radio in 2006 to enter the world of online marketing. But he kept returning to the broadcasting industry, teaching radio stations how to apply the online marketing techniques being used by Silicon Valley companies. He writes a weekly column on AllAccess.com, offering internet strategies for radio broadcasters. In 2015, Seth joined us as our Digital Dot Connector, helping radio stations combine all of their digital tools into one overarching strategy.
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