2016: Episode 5
Peter Szabo, former SVP of Global Music at Shazam, talks about how the music recognition mobile app can be used by radio stations. He discusses the introduction of audio ads at Pandora, how Shazam showed the power of television when breaking bands, and how Old Navy demonstrated the power of audio recognition in driving sales.
Here's what we discussed in this interview:
- Peter worked for Kiss 108 and Jam'n 94.5 in Boston.
- Peter helped launch audio ads at Pandora.
- Old Navy was an early pioneer in Shazamable ads.
- Shazam's Explore feature allows people to see the top songs in a market.
- The Postal Service credits KROQ for their big break.
- Shazam helped propel Hozier's “Arsonist Lullaby.”
- Learn more about the Worldwide Radio Summit.
Produced by James Clausen. Special thanks to Joel Denver and Matt Shapo of All Access.
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 25-year broadcasting and podcasting veteran who worked on the mic and behind the programming desk at radio stations in New York City (WXRK), Boston (WBCN), Seattle (KNDD), St. Louis (KPNT), Providence (WBRU), and Silicon Valley (KEZR) before crossing into online marketing. As the digital strategist at Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, search engine optimization, content marketing, lead generation, and other online tools. Seth is currently the Vice-Chair of the Michigan Association of Broadcasters Foundation. He is also the founder of Community Marketing Revolution.
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