The NBA Playoffs are underway, and of course, speculation abounds about whether this year’s champs will be superstar-laden OR whether the star-less Detroit Pistons will repeat.
The Pistons are truly an anomaly in sports. The fact is, most teams require big stars. But there’s a difference between heavy hitters and a team’s No. 1. Baseball scouts use that term to describe certain pitchers – the guys that have that rare quality that makes a player not just great, but essential to the team’s consistency, health, and success.
In baseball, it’s a guy like Randy Johnson or Curt Schilling. In basketball, it’s Allen Iverson or Shaq. In football, it’s Brett Farve and maybe Tom Brady.
Who’s your No. 1? Every successful station needs that one jock who embodies what the place is all about. The person who works the room, owns the music, and identifies with listeners – and vice-versa. In focus groups and L.A.B.s, we have begun to ask about this quality – the jock who listeners most relate to, the one they want to have a beer with, the one who symbolizes what the station stands for. Some of our clients have more than one No. 1. That’s a good thing, and something that can help the operation through the inevitable rough patches.
Who’s your No. 1?
No No. 1 (or all No. 1’s?)
A definite #1
Pierre Robert: A radio No. 1
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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