Back in August, I used this space to talk about Jon Stewart’s great Wired interview that totally supports the notion that "content is king." Well, at the end of the piece, he was asked about how people will be watching the show in 2008. His reply? "We make the donuts; We don’t drive the truck."
Perhaps, but all us "donut makers" out there are going to have to start worrrying about delivery – and sooner, rather than later. This 
point became obvious once again in a recent story about how MTV has just cut a deal with Sprint to provide clips, short content, and other programming pieces from all its networks. They already have a similar arrangement with Verizon, and the article speculated that more deals are coming with other wireless carriers.
Of course, MTV also has a deal in place with Warner Music for videos that will be streamed on cell phones. And MTV already has deals in place with carriers in Europe, Japan, and China.
No doubt about it. We’d better start thinking about not just content, but platforms, delivery, and how people will be entertaining themselves in the not-so-distant future. And watch out for the ones with the chocolate sprinkles.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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