The news of Tim Russert’s passing still seems unbelievable. No one could have possibly anticipated this tragic event. Yet, NBC News – after some in-depth, difficult meetings, to be sure – came up with a solid strategy for Meet the Press in an unprecedented election year. They’ve called veteran news anchor, Tom Brokaw, out of semi-retirement to handle Russert’s hosting duties, at least through the election.
And that raises the question that many radio managers and programmers should be asking: What would you do in a similar circumstance if something tragic befell your big morning guy or team? Is there a plan in place that would allow a station to look down the bench – or utilize other resources – in order to fill a painful gap?
Radio’s talent is aging, and it seems like there’s a death notice every day in R&R Today. Aside from planning for the future, as in "Who will be the personalities of the future?", radio needs to start thinking more present tense – just in case.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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When I die so will the brand I have created for 30 Years.
ZuDfunck has and will continue to clutter minds until then.
LifeinHD.tv is one example of that clutter. At least it is in HiDef for all to see.
Do you Vlog mister Jacobs?
ZuD