As this amazing baseball season ends, two unlikely teams did battle in the World Series – the come-out-of-nowhere Colorado Rockies and the comeback kids themselves, Boston Red Sox. Redsox Nation was convinced, of course, that their team should have been in the Series by virtue of fate. But the Rockies story was truly remarkable.
But did it all go to the Rockies’ head? They tried to cash in on all this serendipity by trying to "own" the copyright on "Rocktober" – which is what they named their amazing phenomenon. This whole thing got out of control many years ago when Lakers coach Pat Riley copyrighted the term "Three-peat." Now everyone wants a piece of the pie.
Well, excuse me, but a few dozen radio stations have been doing their version of "Rocktober" for a few years now. And shouldn’t the Rockies have focused a bit more on their to-do lists than to mess with this stupid copyright issue?
(And yes, we own still own "The Edge.")
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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