So Sunday's the big game (I don't want to say Super Bowl for risk of being sued).
It should be a good one. Two exciting teams. Two great quarterbacks. And lots of much-talked about commercials in between.
I would invite you, however, to skip the food and the beverages during halftime and check out The Who. Consistent with the past several years, the NFL is entrusting its reputation and image to another Mt. Rushmore Classic Rock legend.
After McCartney, the Stones, Tom Petty, and last year's Springsteen show, there's a pattern emerging here, don't you think?
Enjoy the Who, and if you work for a Classic Rock station – in management, on the air, or in sales - feel good about the fact that another of your core bands is going to be on the world's greatest stage for millions to relish.
And when you get into work on Monday, share the moment, tell everyone you know, remind clients just how cool it was, and take pride in the fact that the band who opined "Hope I die before I get old" has survived more than 40 years of success and adoration.
Hey, maybe they'll smash a few instruments and remind us all why we loved the Who in the first place. Bet there won't be any "wardrobe malfunctions."
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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