Amidst all the entertainment news about celebrity breakups and marriages was the big story of a media breakup – and marriage.
XM Radio and AOL broke up their relationship to stream XM’s streaming radio stations. Instead, AOL will partner up with CBS Radio, thus providing the broadcaster with an entire new exposure/revenue base. It’s a big win for broadcast radio, and the latest defeat for the mighty, mighty satellite radio machine.
In response, XM will offer its 80+ commercial-free radio channels for $2.99/month, which will increase to $7.99 after six months. Good luck. Consumers are even less likely to pay for online streaming radio than they are for the entire satellite package, especially given the availability of similar options on any number of sites from Pandora to Kurt Hanson’s AccuRadio – and even AOL – at no charge.
This story is another great example of "old media" fighting back, and doing it in a smart marriage with digital technology. Congrats to Dan Mason, the CBS group, and Ronning Lipset Radio on one of the big media stories of 2008.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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