The entries have been meticulously tallied, we have reviewed the rules with "legal," and after our team of experts has reviewed all of the responses we received to our "Guess the Aging Boomers" contest from last week, we have a winner.
Edison Research’s Larry Rosin had the most correct guesses, missing only seven (and we’ll write some of them off to a less-than-clear photo). Larry’s $25 Starbucks card is in the mail.
And as you peruse this list of famous names and faces, bear in mind that they are out of radio’s "sweet spot" target demo. These are the types of people radio is trying to avoid, as the industry attempts to keep stations solidly below age 50 in appeal. Now, of course, this is a rarefied list of celebrities and big shooters (present company excluded), but their inclusion in our "Sgt. Boomer’s" photo tells you something about how radio – and the advertising industry in general – is missing the boat on movers, shakers, and spenders.
The original:
*click for a larger view
And the answer key:
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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