With the kind of year Apple has had, you might excuse them if they kicked back at bit to let the iPod phenomenon grow organically. But they have a variety of issues to address, not the least of which is to figure out where the next challenge is coming from.
Now that iPods have been branded with bands (U2) and have the ability to store and display photos, Apple has to deal with how iPods might be integrated with other devices – cell phones, Palms, etc. We know the cell phone innovators are working hard to build simple and effective Mp3 applications into their software.
So, where does this leave Apple at this time next year? They’re already working hard (just like Starbucks) to create the right atmosphere in their stores. Environment is so important to them – as it is to us in radio. Consider this quote from Joe Wilcox, an industry tracker for Jupiter Research, “When I look at the store, it’s clear Apple has a music director who manages the store, like a radio station manager. It’s a subtle thing, but feeds into the whole cool factor.”
The analogy is interesting, and it underscores the importance that our environments – Web sites, vehicles, merchandising, and on-air sound – continue to reflect the look, feel, and cool factor that sets our stations apart and makes them cultural destinations. That is why there are Program Directors.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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