Well, you may have been getting the kids ready for camp, starting your gardening/around the house projects, and shopping for Mother’s Day gifts.
But the odds are also pretty good that you also watched online videos in May – and a lot of them. According to comScore, Americans watched 12 billion (that’s with a "b") videos during the fifth month of this year. Not surprisingly, YouTube garners the lion’s share of this video activity, while Fox Interactive, Viacom Digital, Yahoo!, and Microsoft are all in the hunt.
As we saw in this year’s Tech Survey, video streaming, something that was relatively uncommon just a few years ago, continues to grow. Nearly 7 in 10 of Tech Survey respondents are now streaming video frequently or occasionally:
CBS Radio is moving toward taking advantage of this phenomenon. They’ve launched a new video platform on their four New York City stations that provide user flexibility to display station content, share video clips, and feature all sorts of video content.
And what are you doing at the station or cluster level to take advantage of this pop culture/technology explosion? Are you seeking out and training people with video production and editing skills? Are you working with your personalities to develop "real time" video entertainment, such as studio webcams? Are you helping to change the culture at your station from "audio only" to a strategic incorporation of video on your website?
W.T.D.A.?
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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