Jacobs Media’s Eric Holmes weighs in on Metallica’s new website:
I’d like you to meet the newest Jacobs Media client, our first band – Metallica! Well… OK, so we’re not consulting Metallica, but it definitely looks like they got the W.T.D.A. memo. (Or maybe they could have written it!)
Their new website is called Mission: Metallica. While they could’ve just sat back, released the new album and hoped for the best from their old fans, they decided to step it up.
After the debacle called St. Anger, it was obviously clear to Metallica and their management that a different approach was necessary. And in this case, they’ve done a nice job integrating a standard event – the release of a new album – with a cool digital platform.
The new site includes video blogs of the band writing and recording in the studio, riffs from the new album and more. The message states, “Experience the new album before it’s done.” While it’s clearly fan-centric, this is a band that needs to embrace its minions – their original believers and those who discovered the band in the mid-‘90s.
This kind of site is the smartest thing Metallica could’ve done. By creating solid digital content, they’re going to help raise awareness through e-mailing, IMing and MySpace/Facebook postings of their material. When you give people a reason to check you out every day, you create an excitement and relevancy that hasn’t been there.
Digital content is going to be the key to almost every industry going forward. Even through all that loud head-banging, it looks like Metallica got the memo.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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