It seems like every week, we’re seeing more and more evidence that terrestrial radio is figuring out unique, clever, and intelligent ways to weave the digital landscape to best suit their tactical needs.
One example is John Hager and 97Rock. These guys don’t run away from Christmas music in December – they embrace it. For several years now, John has tested seasonal songs to identify the true "hits," he’s used web polling to learn the best ways to play them, and now he’s offering a great array of holiday videos on his website, thanks to YouTube. Check out 97Rock’s YULE-TUBE.
Then there’s WIMZ’s Billy Kidd. PD Randy Chambers "gets" the impact of video on his website, and this year, Billy’s food drive now contains a direct, effective, heartfelt appeal to listeners, thanks again to YouTube.
Finally, there’s the launch of Entercom’s new station, The Sound, Cincinnati’s newest radio station. Dave Beasing and the local staff are doing lots of things right to involve new listeners right out of the box. Check out the station’s profile on MySpace, yet another great way to gain exposure, make "friends," and build cume.
You can’t run away from technology, but you sure can embrace it. Please send us any cool applications you’re doing or you see other stations putting together. It’s exciting to see terrestrial radio step out and integrate these great digital tools and web destinations.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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