You have to hand it to Steve Jobs. While many execs would simply milk the Purple Cow that is the iPod, Jobs gets the joke that you have to keep innovating or you fall behind. Even the purple-est cows turn brown over time.
Witness the recent roll out of the new iPod Nano, which effectively replaces the Mini (that WAS fast!). Or the new cell phone project with Motorola & Cingular – the ROKR. For only $250, you can buy one of these phones that melds cell technology with iTunes – a concept that’s going to be with us for a long time to come. And of course, the phone’s storage ability will only grow as Apple/Motorola roll out new and improved versions.
And in a music environment where Hip-Hop makes all the noise, wouldn’t a ROCK station want to give away a cool new phone/toy/mp3 player called the "ROCKER?" At only $250 a pop? Going into the fall book? Just asking.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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