A new research study about emerging video services, conducted by Leichtman Research Group, provides important clues about what 18-34 men really want. While 4% of 18+ adults watch video online daily, it’s 18-34 guys who make up a whopping 41% of that viewing. And these same young men account for over two-thirds of adults who view video on sites like YouTube every day.
This is another key reason why morning shows aimed at these 18-34 men need to seriously be integrating video into their shows. Whether it’s via webcam, YouTube-type collections of videos, or user-generated pieces, we’re dealing with a new generation of guys that really enjoys this form of entertainment. Morning shows and other personalities that tap into that desire can really set themselves apart in a big way, growing their male fan base in the process.
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Maybe, but I hope that we are still very much in the business of connecting with listeners more intimately than any other medium. Too many morning shows try to do TV and they usually wind up killing the mystery of a good radio show.