We’ve talked about mash-ups in this space where consumers take a couple of songs, blend them together, and create something altogether different and often interesting.
Along those lines, there’s an incredibly powerful video set to Green Day’s "Wake Me Up When September Ends" including footage of Hurricane Katrina and the aftermath. It was obviously put together by a "non-professional" person, but you’ll see how it communicates volumes about the events of the past few weeks.
It’s also very viral – evidenced by the fact that I’m posting it in our blog. Put together the right message in a compelling way, and the Internet can be your friend. Of course, that cuts both ways.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- What About Bob? - March 12, 2025
- Inside “3 Minutes” – An Exclusive Interview With Nielsen’s Rich Tunkel - March 11, 2025
- Black Thursday At Audacy - March 10, 2025
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