Recently, a coalition supported by three of the big four television broadcast networks (Disney opted out) and others – called TV Watch – pointed out the obvious. Citing a new 1,000-person nationwide poll study by Peter D. Hart Research Associated and the Luntz Research Companies (CLICK HERE FOR A PDF), TV Watch noted that by an 8:1 margin, more parental involvement is a better option to protect kids from viewing adult content than increased government control.
The Indecency Web poll we conducted last year with Edison Research is echoed by the TV Watch study. Radio needs to realize that its programming, creative content, and compellingness are all being threatened by the scare of further F.C.C. fines and punishment. There’s nothing offensive about going on the offensive.
Last year, we started a Web site – www.saveradionow.org. It’s a start.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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