Another guest blog today, and once again, I’m glad to have Jacobs Media’s Dave Beasing join in to share some observations:
Just prior to delivering his trademark, "If it’s Sunday, it’s Meet the Press," closing line this week, NBC’s Tim Russert offered new information about how to receive a podcast the program. That means that, like many other NBC News programs, audio from "Meet the Press" is now available for free downloading into your computer or portable MP3 player. No doubt you’ve become aware of podcasting before now, perhaps from Jacobs Media or through other sources.
In our focus group discussions with radio listeners, they’re eager to "timeshift" radio programs much the way many of them record TV shows for later. For example, they may not be up at 5:30 or 6 to hear the early part of a favorite morning show or they may need to focus on their jobs before it signs off at 9 or 10, but devoted fans would gladly listen during lunch, on the drive home or at the gym in the evening. Most say they don’t want to download someone else’s idea of the program’s highlights, but would rather hear it from start-to-finish – as Tim Russert explained, "whenever and wherever" they want.
"Meet the Press" is the oldest running program in broadcast history. Started on radio in 1945, it made the transition to TV in 1947. That it’s now available as a podcast in 2005 is another milestone and a sign of things to come.
— Dave Beasing
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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