You have to admire those execs at Turner Classic Movies. They realize that Cary Grant and Fred Astaire aren’t going to deliver advertiser-friendly demos. And if they don’t do something to broaden their reach, they’ll end up like…WCBS-FM.
So, give them some credit for trying something different. They’re using late night hours to bring in that desirable young Rock audience. (Hey, it’s television – the medium where young guys are actually in demand.) Rob Zombie will host a cult movie series, designed to bring in the same dudes who spend their late nights slamming Bud Lites and watching "Adult Swim."
The other innovation is using contemporary actors to recreate classic move scenes. The pilot features Wilmer Valderrama ("That ’70s Show") – the guy who plays Fez – doing scenes from "The Lost Weekend."
Crazy? Dangerous? Or smart? Why not use those late night hours to experiment, try new talent, bring in younger viewers, and build for the future? Just like radio used to do.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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