Check out this video, produced internally by KISW to "backsell" their "Rock Out Hunger" event. So often, stations do something really big, really wonderful, and/or really charitable – and that’s where it ends. Maybe there’s a promo that runs for a few days. Or maybe there’s a picture on the website.
But this 80-second video does a great job of conveying the emotion, the excitement, and the buzz of this event – and it strokes the sponsors, too.
Hats off to Dave Richards and the KISW Team for coming up with another way to take event promotion to a higher level, provide more content for their Web site, and ensure that KISW is "more fun than your iPod."
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- For Radio, Will It Be Christmas In April (And Hopefully, May)? - April 21, 2025
- Media And Technology In 2025: Believe It Or Not! - April 18, 2025
- In Radio, You Just Never Know - April 17, 2025
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