Hopefully, the new year is off to a good start. There’s no shortage of things to think and talk about, so here are the five stories that jumped out at us during the past few days:
1. The Power of Experiences
Marketers need to differentiate themselves, and offering experiences to consumers is increasing a way to pull this off. The great news: young people are especially attracted to experiences and they share them socially. For radio, this is a big thing. Read about this eMarketer story here.
2. Take My Cadillac, Please
At CES, we heard about new shared mobility initiatives, often coming from car manufacturers themselves. Cadillac is launching a pilot program called BOOK that mashes up shared mobility with its luxury car line. The embedded video explains how it works. Check out this Cool Hunting story here.
3. Millennial Moms
It’s been said that Millennials are putting off having children, but more than one million are becoming mothers each year. This has marketing and positioning implications for radio stations that target Millennials. Pew has the story here.
4. Mark Zuckerberg for President?
As we await Donald Trump’s inauguration this week, other high-profile businessmen might be preparing a run for the Oval Office. Is Facebook’s Mark Zuckerberg one of them? Wire has the details.
5. YouTube Talent
It’s never easy finding talent, but here’s a place no one looks – the top 10 highest paid YouTubers. This is a longish video, but a fascinating look at what “prints” on YouTube. BTW, these stars are very much out of everyone’s price range. Watch it here.
Feedback for CUOC is always welcome. Email me here.
Thanks to Mike Stern and Bill Jacobs for hunting down this week’s stories.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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