Hope you had a great week as we roar into March. Spring training is well underway – always a good sign for those of us living in wintery areas. Here are this week’s stories for your Sunday morning…
1. Raising your Snapchat game
Snapchat’s for real – just ask your broker after this week’s IPO exploded. Social Media Day gives your digital and on-air team 22 hints and tricks that will make your snaps more effective. It’s here. (7 minutes)
2. Advertisers are confused by digital, too
A new study confirms what you already know – advertisers see media buying as a “complex headache.” Even though these are mostly UK respondents, the results are probably universal. The good news? They suggest pathways to success. It’s a MediaPost story, and you can read it here. (2 minutes)
3. How to be more effective on conference calls
I looked it up – I was on more than 20 conference calls last week. this helpful Fast Company story offers up 5 tips to come across better no matter how bad these calls sound. Check it out here. (3 minutes)
4. This is your brain on Facebook
We share things we see online everyday, but now the National Academy of Science is studying the whys of sharing – what’s going on in our brains that encourages us to share things, as well as the types of stories we’re most likely to share. Fascinating. It’s a Mashable story and you can read it here. (5 minutes)
5. The secret power of radio
This one’s a little out there and very public radio, but it’s a fascinating TED Talks video from Lulu Miller, co-host of the wildly successful NPR series, “Invisibilia.” For news correspondents and podcasters, in particular, this one will resonate. Watch it here. (10 minutes)
Special thanks to Bill Jacobs, Mike Stern, and Paul Jacobs for their curation.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
- Traveling At The Speed of CES - January 10, 2025
- The One Thing Missing At CES? - January 9, 2025
- AI Your Commercials - January 8, 2025
Leave a Reply