One of the areas where stations often miss the boat is playing up great on-air content on their websites. Too often, the site lags behind. Or worse, underplays something buzzworthy the station or morning show pulled off. Too often, web visitors have to hunt and peck in order to find great content they’ve heard about on the air.
Not so at KIIS-FM. When Ryan Seacrest interviewed Britney Spears, it’s anything but underplayed. Not only was the Britney story front and center on their homepage, but check out how they’ve laid out this page. It may strike you as over the top or even National Enquirer-like, but why not trumpet your homeruns?
Think about how your station presents those big/viral moments on your site? KIIS-FM most definitely "gets" the showbiz aspects of radio, something that’s too frequently missing from station sites.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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