I am fortunate to own a little stock in one of the brightest stories of the year (decade?). Google’s annual report just hit my mailbox, and it’s loaded with wonderful little highlights that tell a great deal about why their company is successful.
I won’t bore you with all the cool things they have in the works. You can read about those every day in your daily newspaper. But how does Google come up with all those great ideas?
All Google employees have “20 percent time” – essentially one day a week in which they can take on any project they feel passionate about that might help the company. This is where Google News, Google Suggest, and Orkut (an online community that connects friends) were spawned.
Even though most stations employ fewer people today than they did just a few years ago, imagine if there were a way to harness their creativity – instead of so many ideas coming from the top down. Given the immense challenges our stations are undergoing, we’re going to need every great idea we can get.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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