As many of you know, ours is a unique perspective on the radio business. While not technically working for anybody, we essentially work for just about everybody. As they say, we could write a book. But there wouldn’t be a lot of readers. Hence, this blog. So as we near the halfway point of this year, here’s a list of things we’d like to see:
- HD2 formats that appeal to teens and 55+ listeners.
- Sirius and XM releasing the precise parameters about how they measure and report their subscribers.
- Someone’s marketing budget increasing.
- Someone’s marketing budget getting approved.
- An "outside radio" person heading up the RAB.
- An "outside radio" person heading up one of the broadcast companies.
- John Gehron getting a gig that would showcase his visionary programming strengths.
- Rock singles in 5 of the Top 10 positions.
- Record labels signing, and developing Rock bands.
- EVERYONE streaming.
- Arbitron moving at light speed. OK, 55 mph.
- Some serious research and development studies to help guide radio programming and sales.
- Passive measurement – yesterday.
- Morning shows thinking more visually & putting more of their best content online.
- iPods with built-in FM tuners.
- Someone outside of the industry telling you at a party that local radio has really been sounding good.
- Food and a movie on my next flight.
- Rock stars working the room like Country stars traditionally have.
- An industry task force that approaches radio’s "issues" head-on.
- The end of voice tracking – with live DJs at night and overnights – and someone to answer the studio lines.
What’s on YOUR list?
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
After this was written, it was announced in the trades that John Gehron will be running Oprah’s radio empire. So we can scratch that from the list.
Fred…you must be smokin’ some good stuff! And we can only you’re passing on the left hand side so everyone has the same vision…even if it is from a red-eyed perspective…’cause then it will get done