We saw indications of this in our Techsurvey8. Now, our new public radio version of our trended tech surveys is out, and PRTS4 reveals the same finding about Twitter.
While Facebook and LinkedIn dominate in the world of public (and commercial) radio, Twitter is growing fast – up 57% from PRTS3’s results back in late 2010.
It seems like every day, I’m seeing new radio people on Twitter, as evidence by their small number of followers, but contrasted by their strong desire to better understand what all the fuss is about. At last week’s PRPD conference in Las Vegas, Twitter played an important co-starring role as the digital storytelling mechanism for convention-goers to document the goings-on.
A little over a year ago, we ran a post called “Why I Tweet” that discussed the Twitter phenomenon. It is worth revisiting today.
Twitter simply continues to add to its ranks, often being in the middle of breaking news stories or controversies. If you’ve made the move to Twitter, you’ve undoubtedly learned about a big news event there before you read or saw it in many of the traditional news sources and sites.
The fact that Apple has been rumored to purchase or invest in Twitter should come as no surprise to any of us. Their new Mountain Lion operating system makes it more seamless to post on Twitter from Apple laptops and desktops, along with easier usage from iPhones.
But not everyone has gotten the message. At Major League Baseball’s recent trade deadline earlier this summer, iconic play-by-play maestro, Vin Scully, talked about a tweet (sort of) that had to make the folks in the control room cringe and laugh at the same time.
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You have to cut Scully a little slack. He’s 84 years-old and obviously didn’t get the Twitter memo.
But more and more, it looks like broadcasters are beginning to see the value of Twitter to their careers – and their brands.
Follow me on Twitter – @fnjacobs – and let’s keep talking about it.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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