Today we’ve got a guest entry from Jacobs Media’s Dave Beasing:
The Fall 2006 Congressional campaigns come to a head tomorrow. If Claire McCaskill defeats Republican incumbent Senator Jim Talent in Missouri – or even comes close – history will record YouTube’s impact. Just before the weekend of October 21 & 22, McCaskill launched a new 30-second TV spot starring actor Michael J. Fox, a dramatic appeal for the Democrat’s support of stem cell research. Inspiring campaign ads are nothing new. But while some Missourians may have first seen this spot on television – the usual way – many first saw it on YouTube. And politics aside, Fox’s strong emotions cause most who see it to also suggest it to a friend. In fact, it was YouTube’s most viewed video that weekend, and the McCaskill campaign claims over half a million people saw it on that site and theirs.
While the implications of this are enormous for political strategists, we’ve often pointed out the obvious parallels between marketing a candidate and any other product – like radio stations or morning shows. A great TV spot (or T-shirt or bumper sticker or jingle) has never cost much to produce, and now it doesn’t cost much to get it seen or heard. If your station, or your show, is a cause behind which people will rally, they’ll do the work for you – which in turn develops more “evangelists” for your effort.
Don’t have a big budget? Don’t worry. What you need is a big idea.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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