The ongoing topic these past few posts is streaming. If you’re providing a stream of your audio online, how do you get that message across to current fans and cumers?
Hit them where they are – the Internet. A few years ago, Jacobs Media was involved in an Internet advertising venture called FastBlast. The concept was to determine web sites a station’s listeners visit, and run targeted banner ads designed to drive web visitors back to a special online contest. In the early 2000’s, it was difficult to buy the local market page of international sites like AOL or ESPN. Today, these companies have sales teams set up to sell local banner ads.
So targeting your station’s audience is easy – if you know where to reach them. Conduct a quickie web poll (yes, we can help you) to determine web sites they frequent. Then create cool, compelling banner ads that promote your stream with a link that takes web visitors to it. Place your buy on these frequently visited sites. You’ll be the only station in your market using this powerful medium, and because your banner ads will contain your logo and perhaps station personalities, they will get noticed. Up the ante by offering a prize to listeners who click through to check out your stream.
Do you have other ideas about how to get the word out about your streaming initiative? Or other thoughts about this blog? Let us know – just click the "COMMENTS" link below and share with us.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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