If you had a choice – if you had to live with just one device or technology – what would it be? Would you choose the Internet? Or TV? Or your iPod? Or FM Radio?
That was the hypothetical question we posed to 25,000+ Rockers in this year’s Technology Poll, and the winner may surprise you.
Television came out on top – despite all the hype about new technology and how everything’s changing. It’s a real tribute to how the TV networks (not to mention HBO, Showtime, etc.) have produced compelling, habit-forming programming. We have discussed television’s triumphs in this space before. Not only do shows as broad as "Grey’s Anatomy," "American Idol," and "Weeds" hook viewers in; they also provide the social fabric that inspires viewers to watch these shows with one another, blog about them online, and discuss them the next day at work or yoga classes.
Radio is still in the hunt, of course, powered mostly by its morning and personality-driven shows. But we have a long way to go in the content department if we’re going to remain vital and competitive with new – and old – media.
Check out our Web site for charts and more analysis.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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As has been the case even with the Internet, when something happens the first place people go is TV. They want/need to see it.