If you’ve somehow not TiVoed through that new Wendy’s spot, you’ve may have heard the Violent Femmes’ "Blister In The Sun" (strumming, not the lyrics) serving as the soundtrack. Given that the last 7,000 TV spots have featured a Classic Rock song, maybe this is a welcome move toward a more thirtysomething audience – and a whole new library of materials for ad writers to choose from. Is "99 Luftballons" next?
Then again, I just saw a new Dodge Avenger commercial featuring "Smoke On The Water." So, the more things change…
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- When Did Radio Stop Advertising? - December 27, 2024
- Radio Listeners Don’t Get Tired Of Music, Only PDs And Music Directors Do - December 26, 2024
- It’s The Most Wonderful Time Of The Year - December 25, 2024
Classic rock’s visceral appeal moves forward unabated. While listening to Rhapsody this evening checked the charts. The top artists/all genres headed by Avril, Akon and Daughtry included #13 Van Morrison and #15 Pink Floyd. The top tracks/all genres included Journey, Van Morrison, Oasis, Pink Floyd, Neil Young, The Police and The Rolling Stones. Everything old is new again, especially in advertising. Keep up the good work, enjoy your blog.