The majority of Americans now have Internet access at home, and broadband now outpaces telephone modems. Who says? The U.S. Census Bureau does, reminding all of us that the Internet isn’t just a medium – it has become a way of life.
For years now, Jacobs Media has been consistent and relentless in stressing the need for an analog media like ours to have a strong digital presence. Whether it’s building a strong, interactive Web site, a large and healthy database, or offering streaming audio, we have long emphasized the value of embracing the Internet.
The Internet has become not just popular, but essential. A recent Forrester study confirms that the PC is the device teens now say they cannot live without. And unlike so many other media, radio can and should have Internet presence.
It is no longer about figuring out how to pay for streaming – it’s about insuring your station has a strong Internet presence or risk being left behind.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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